Kirk Banks
Los Angeles, CA
17 years · consumer, marketplace & B2B2C product leadership

Product leadership, grounded in the work.

I build, transform, and scale consequential products. I am considering select VP Product, SVP Product, and CPO roles, and I also advise executive teams when an important product decision cannot wait for perfect clarity.

Discuss an executive roleExplore consulting →
The numbers
2M → 35M+monthly active users
21countries, one platform
$10B+annual revenue through the app
~35PRs merged at senior-engineer review
1Bfavorites, built from zero
The story
01

Restore growth

Ticketmaster's US and Canada app was losing more users than it gained. As its first mobile growth product leader, I rebuilt onboarding, first-session value, deferred activation, acquisition, and re-engagement. Monthly users grew from 2M to 10M+, and annual app revenue passed $2B.

02

Build the engagement engine

We turned a ticket-management utility into an ongoing fan relationship. Favorites grew from zero to 1B+ signals, creating the preference foundation for personalization, engagement, and retention. That North American product became the evidence and foundation for the global strategy.

03

Scale it globally

Over 18 months, I aligned 100+ product, engineering, and business stakeholders and consolidated 21 markets onto one platform. It reached 35M+ monthly users and supported $10B+ in annual app revenue.

Two ways to work together

Full-time senior product leadership

For the right company, I am considering select VP Product, SVP Product, and CPO roles where the mandate is to build, transform, and scale a consequential product or business.

Consulting and fractional engagements

I also take on selective product and technology engagements: short Focused Decision Blocks, multi-week Product Inflection Sprints, and ongoing fractional leadership. We start with one consequential question and the smallest useful scope, then expand only when the work warrants it. Depending on the scope, the work can remain strategic or become hands-on through product and portfolio restructuring, working prototypes, data strategy, and direct technical execution.

Supporting proof
A

Commercial turnaround

At LegalZoom, I took over a $30M+ estate-planning portfolio with no roadmap and returned it to 12% year-over-year growth through pricing, packaging, conversion, subscription, and portfolio work.

B

Strategy that becomes software

I introduced AI-augmented product development across product, design, and engineering, then personally merged ~35 PRs into the iOS and Android codebases at the same review bar as senior engineers. The point is not the code alone. It is making the direction tangible enough to decide and act.

He directly innovated and created products that transformed how teams across Ticketmaster leverage AI in their day-to-day work.

Pierre Lafon · Director of Product, Ticketmaster

One of the smartest people I've met in my life. Articulate, analytical, and persistent.

Arjun Patel · First PM hire, later founded and sold his own company