Product leadership, grounded in the work.
I build products and businesses, lead the teams behind them and stay close to the work. My experience spans consumer growth, global platforms and P&L ownership.
I'm considering VP Product, SVP Product and CPO roles, and product-led business mandates.
Own the business economics
At LegalZoom, I owned a $30M+ estate-planning portfolio and its economics, from pricing and packaging to subscriptions, web purchase funnels, and margins. We returned the portfolio to year-over-year growth, and the Estate Plan Bundle became more than half of the line's revenue.
Grow a global consumer product
Over nearly nine years at Ticketmaster, I led growth across acquisition, activation, engagement, retention, and revenue. We grew the app from 2M to 35M+ monthly users, with annual app revenue reaching more than $10B. Along the way, I brought our separate country apps across 21 markets onto one global platform.
Launch a new B2B2C business
At Ticketmaster, I identified and launched Ignite Apps, giving partners a way to build branded apps using our account, retail, and ticketing capabilities. The first client launched in 2025, with a platform that could bring new client apps to market in weeks.
Full-time senior product leadership
Lead the team. Own the outcome.
I'm a hands-on product executive. I work with the executive team to set business goals and choose the product bets to make now, next and over the longer term. I build and lead the teams to deliver them, stay close to the work and take responsibility for the results.
Selected consulting and build engagements
I also take on selected consulting and fractional work. That can mean a consequential product decision, leading a product mandate with your team, or working closely with you to turn an agreed direction into working software.
Taking the idea through the build.
I'm building two products with AI teams: a consumer AI product in live alpha and an AI SaaS product in progress. The consumer product is in early access testing with real users; the SaaS workflows are being built and tested. I set direction, make the tradeoffs, build alongside the teams and review what ships.
Across the builds, specialists cover product, design, engineering, data, testing, operations and growth. Each product has an AI chief of staff I work with directly. Clear ownership, independent review and shared learning help carry the work forward.
Restore growth
Ticketmaster's US and Canada app was losing more users than it gained. I built the mobile growth team and improved onboarding, activation, and re-engagement. Monthly users grew from 2M to 10M+, and annual app revenue passed $2B. Favorites grew from zero to 1B+ signals for personalization and retention.
Strategy that becomes software
I worked with AI agents to ship performance, user experience, and analytics improvements in our iOS and Android apps, with ~35 PRs reviewed by senior engineers. I also built working prototypes of new experiences and AI search. That work opened up conversations with my product, design, and technical team about new ways of working together with AI.
“He directly innovated and created products that transformed how teams across Ticketmaster leverage AI in their day-to-day work.”
Pierre Lafon · Director of Product, Ticketmaster
“One of the smartest people I've met in my life. Articulate, analytical, and persistent.”
Arjun Patel · First PM hire, later founded and sold his own company
For an introduction
Kirk is a product executive and business builder with experience growing consumer products, leading global platform transformation and owning a P&L. He leads teams and can also work directly through the build with AI.